![]() About Converseīand and Of Ballers All star –shoes, we have got you covered-clothesĬonverse offers trendy and vibrant sports apparel for men and women More aggressive advertising and promotion through e-commerce platformsĬontinue reading more about the brand/company. Converse can also diversify into shirts, bags as these are high value itemsĤ. More product development opportunities exist for Converse as most of the products are fashion sensitiveģ. ![]() Very well known brand in across the worldĢ. Following are the opportunities in Converse SWOT Analysis:ġ. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. The opportunities for any brand can include areas of improvement to increase its business. Converse products can be cannibalized by its popular parent brand Tough competition from existing brands means limited market share growthĢ. Here are the weaknesses in the Converse SWOT Analysis:ġ. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Strong backing of parent company Nike gives a big boost to the brand The lean organization system which converse follows makes in manufacture at least cost and minimum wastageĨ. Famous sports celebrities are brand ambassadorsħ. Converse has partnered with a NGO called RED, working for AIDS relief in Africa.Ħ. ![]() The company has a long history since 1908 and a huge loyal customer base.ĥ. Converse shoes and the skate boards come in customizable designsĤ. Range captures international designs and trends and also special editions are launched for special occasions.ģ. Converse offers mid premium segment apparels, shoes and other accessories for the youth with good adveritisngĢ. Below are the Strengths in the SWOT Analysis of Converse :ġ. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. The strengths of Converse looks at the key aspects of its business which gives it competitive advantage in the market. For Converse, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. ![]()
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